Welcome to The Pretty Collective
Where confidence meets fashion.
Fashion should empower, not overwhelm. Discover designer and high-street pieces for every woman, occasion and stage of life, without buying new.
My story
Fashion, confidence and individuality.
Founded in 2023, The Pretty Collective grew from a love of fashion and a desire to make special-event dressing more confident, sustainable and affordable.
As a fashion lover and mum, I take pride in welcoming clients to my Carindale home studio and helping each woman find a look that feels completely her.
Our team
meet Briohny.
Briohny joined The Pretty Collective team in August 2026.
Warm, engaging and genuinely lovely, Briohny will be working both behind the scenes and in the home studio, helping with everything from answering DMs and emails, preparing your dresses to welcoming you for your try-on appointments.
As The Pretty Collective continues to grow, having someone who shares my passion for beautiful garments, exceptional service and making every woman feel fabulous is incredibly special.
Our community
Dressed for the moments that matter.
From Disco Club nights to race days and weddings, The Pretty Collective is worn by women across Brisbane and beyond. Nothing makes me happier than seeing a piece out in the world, doing exactly what it was curated to do.
Recognition
Lord Mayor's Women in Business Grant 2026
I'm incredibly honoured to be a recipient of the 2026 Lord Mayor's Women in Business Grant, joining 52 Brisbane-based women-led businesses selected for this year's program.
For me, this recognition is about more than the grant itself. It's an opportunity to continue investing in The Pretty Collective, strengthen my business skills, build new connections and take the next step in growing a business I'm incredibly passionate about.
I'm especially grateful to be part of a program that celebrates and supports women in business, providing opportunities to learn, connect and grow alongside such an inspiring group of Brisbane women.
The Pretty Collective has grown because of the incredible community around it — every woman who has hired a dress, recommended me to a friend, shared a post, supported the business or simply cheered me on has played a part in this journey.
